‘Uncategorized’ Archives
Local public relations agency co-produces film about Kentucky wine
The Louisville area is a mecca for advertising and public relations agencies. From the small marketing firms to the full-service communication giants, the metro area houses many experts in the industry. Not only is Louisville known for its advertising power and its dominance in producing America’s bourbon, but its long history of producing [...]
Accounts, Excuses & Apologies
Public Relations is an ever increasing tool that many organizations are realizing the value of. However, few public relations professionals actually understand the theoretical concepts behind those communications they send out. Organizational communication, most notably, corporate communications has the goal of maintaining a professional and [...]
Mad Men
The advertising world has changed so rapidly in the last ten years that traditional ways of reaching the world seem almost trivial in comparison. During the 1960's advertising agencies saturated the modern United States. They controlled product placement, the branding of your business and the media vehicles you choose to utilize. Corporations, [...]
Food, Inc.
Have you ever considered where you the food you consume comes from? Have you thought about how animals, industrial food service employees, and the environment are treated to provide you with your hamburger and fries? I urge everyone to consider the generation of your food, from the moment of its birth to the moment it finds itself on your plate. [...]
Referral Marketing
Word of mouth (WOM) marketing or “referral marketing” is an essential marketing strategy for growing any small business or aspiring corporation. Businesses spend millions of revenue of traditional forms of advertising each year, however, many underestimate the strategic advantage of personal referrals. This primarily takes the form of word [...]
The Tipping Point
How do brands or ideas grow and expand? It takes that little push known as the Tipping Point. Malcolm Gladwell in his book The Tipping Point explains how little things can make a big difference. He compares ideas and the growth of brands to epidemics. It takes a combination of environmental attributes, key individuals, and geography to take a [...]
Knowing your target market
In order for effective advertising and marketing strategies, you have to know your target audience and know them well. One of the worst mistakes is to develop blanket messages with no specific audience in mind. So what does that mean? You need to know your niche market. Effective advertisers will extensively research their intended audience by [...]
The Benefit of Affiliations
Simply being employed is no longer the norm. Now we have careers, freelance projects, side projects, clubs, organizations, professional clubs, boards, non-profits, etc which we affiliate ourselves with. However, these affiliations serve as a benefit to our brand and our self-worth. Serving and volunteering in a number of organizations allows you [...]
Guerilla Marketing: The secrets of the trade
Due to the rapid evolution of information, traditional advertising and marketing is no longer the most effective vehicle to reach target audiences. Since mass media has saturated our world with information our minds experience a numbing phenomena. This phenomena we are experiencing now could be labeled as “information overload.” As a result [...]
The Doe-Anderson Experience
This summer I spent my days in Louisville, KY as an intern at one of the oldest advertising agencies in the nation. Doe-Anderson, the agency of record for some of the leading brands was called home. Doe represents such clients as Maker's Mark, Knob Creek, Louisville Slugger, and Norton Healthcare, to name a few. Their internship program is [...]
