‘Public Relations’ Archives
Local public relations agency co-produces film about Kentucky wine
The Louisville area is a mecca for advertising and public relations agencies. From the small marketing firms to the full-service communication giants, the metro area houses many experts in the industry. Not only is Louisville known for its advertising power and its dominance in producing America’s bourbon, but its long history of producing [...]
Keys to Effective Public Speaking
Your hands are sweaty, your heart racing, and your stomach churning! These are all common symptoms of public speaking anxiety. The vast majority of individuals fear the thought of standing in front of a large audience and delivering any type of formal speech, especially when it involves persuasion. As a public speaking instructor, I deal with the [...]
Accounts, Excuses & Apologies
Public Relations is an ever increasing tool that many organizations are realizing the value of. However, few public relations professionals actually understand the theoretical concepts behind those communications they send out. Organizational communication, most notably, corporate communications has the goal of maintaining a professional and [...]
PyroMarketing
How does a product go from the cutting room floor to millions of households around the world? Have you ever considered how a book, a film, a new car model, an industrial product or organizational service reaches your door? Considering, the concept is rather simple. Greg Stielstra, a former marketing guru at Zondervan and Thomas Nelson publishers, [...]
Did you know?
The digital revolution has begun. Technologies do not create revolutions only changed behaviors. Due to this, the digital revolution has drastically changed the way information is conveyed and in what channels it becomes processed. This short video developed by Jeff Brenman, Karl Finch, and Scott McLeod reveals the impacts of digital media. [...]
The Benefit of Affiliations
Simply being employed is no longer the norm. Now we have careers, freelance projects, side projects, clubs, organizations, professional clubs, boards, non-profits, etc which we affiliate ourselves with. However, these affiliations serve as a benefit to our brand and our self-worth. Serving and volunteering in a number of organizations allows you [...]
The Doe-Anderson Experience
This summer I spent my days in Louisville, KY as an intern at one of the oldest advertising agencies in the nation. Doe-Anderson, the agency of record for some of the leading brands was called home. Doe represents such clients as Maker's Mark, Knob Creek, Louisville Slugger, and Norton Healthcare, to name a few. Their internship program is [...]
Words of Wisdom from a Communication Sage
The advertising and communications industry is changing so rapidly that keeping up on current happenings is a constant feat. On Wednesday, September 9th, Douglas Tanton, a native of Canada, our northern neighbors, paid Imagewest a visit. Tanton has more than 20 years of expertise in International non-governmental organizations, non-profit, and [...]
