‘Marketing’ Archives
Shift: The Reinvention of Branding
Recently I discovered an innovative and inspiring book by Peter Arnell titled Shift. Arnell, a brand enthusiast and guru, imparts his thoughts and experiences on “how to reinvent your business, your career, and your personal brand.” Arnell writes with conviction, true humility and an insightful wisdom of the times. Shift is about taking hold [...]
Keys to Effective Public Speaking
Your hands are sweaty, your heart racing, and your stomach churning! These are all common symptoms of public speaking anxiety. The vast majority of individuals fear the thought of standing in front of a large audience and delivering any type of formal speech, especially when it involves persuasion. As a public speaking instructor, I deal with the [...]
PyroMarketing
How does a product go from the cutting room floor to millions of households around the world? Have you ever considered how a book, a film, a new car model, an industrial product or organizational service reaches your door? Considering, the concept is rather simple. Greg Stielstra, a former marketing guru at Zondervan and Thomas Nelson publishers, [...]
Viral Marketing
Viral marketing strategies and tactics have been widely debated and researched. However, a successful viral campaign can help sell your products, services, and ideas in a creative way. The whole ideas behind viral marketing stems behind the idea of how diseases spread. How does the flu spread? It takes one person to infect another who in turn [...]
Knowing your target market
In order for effective advertising and marketing strategies, you have to know your target audience and know them well. One of the worst mistakes is to develop blanket messages with no specific audience in mind. So what does that mean? You need to know your niche market. Effective advertisers will extensively research their intended audience by [...]
Guerilla Marketing: The secrets of the trade
Due to the rapid evolution of information, traditional advertising and marketing is no longer the most effective vehicle to reach target audiences. Since mass media has saturated our world with information our minds experience a numbing phenomena. This phenomena we are experiencing now could be labeled as “information overload.” As a result [...]
