‘Book Reviews’ Archives
Shift: The Reinvention of Branding
Recently I discovered an innovative and inspiring book by Peter Arnell titled Shift. Arnell, a brand enthusiast and guru, imparts his thoughts and experiences on “how to reinvent your business, your career, and your personal brand.” Arnell writes with conviction, true humility and an insightful wisdom of the times. Shift is about taking hold [...]
Blogging tips for businesses
Occasionally I like to take the time and review current books I am reading about the online industry within this blog. Currently, I have finished a rather informative and professional book about how to increase ones customer base and online traffic through the creation of a blog. Eric Butow & Rebecca Bollwitt creatively discuss different [...]
The Tipping Point
How do brands or ideas grow and expand? It takes that little push known as the Tipping Point. Malcolm Gladwell in his book The Tipping Point explains how little things can make a big difference. He compares ideas and the growth of brands to epidemics. It takes a combination of environmental attributes, key individuals, and geography to take a [...]
