Mad Men

The advertising world has changed so rapidly in the last ten years that traditional ways of reaching the world seem almost trivial in comparison. During the 1960's advertising agencies saturated the modern United States. They controlled product placement, the branding of your business and the media vehicles you choose to utilize. Corporations, [...]

Development

Viral Marketing

Viral marketing strategies and tactics have been widely debated and researched. However, a successful viral campaign can help sell your products, services, and ideas in a creative way. The whole ideas behind viral marketing stems behind the idea of how diseases spread. How does the flu spread? It takes one person to infect another who in turn [...]

The Doe-Anderson Experience

This summer I spent my days in Louisville, KY as an intern at one of the oldest advertising agencies in the nation. Doe-Anderson, the agency of record for some of the leading brands was called home. Doe represents such clients as Maker's Mark, Knob Creek, Louisville Slugger, and Norton Healthcare, to name a few. Their internship program is [...]