Occasionally I like to take the time and review current books I am reading about the online industry within this blog. Currently, I have finished a rather informative and professional book about how to increase ones customer base and online traffic through the creation of a blog. Eric Butow & Rebecca Bollwitt creatively discuss different tools, tactics and rules for developing a successful and functional blog. Discussions on what web platform to use, who will write the blog, how will you moderate comments, should you have comments, and how will you incorporate social media into the mix are all issues addressed within this insightful book. I highly recommend this book as a tool for any individual or business trying to start or improve their corporate or personal blog.
“Effective writing on a blog should no sound like a text message in short code or chat room speak, nor should it sound like an extended press release. It can contain the same key elements of information of both because when you need to get your message across with a limited word count, you make sure to say what you need to say in that space. Learning how to self-edit is key” -Blogging to Drive Business p. 112
With the rising influence of social media and the vast increase in online traffic and communities, having a successful blog is not a luxury but a necessity. Next time your at the book store, take the time and pick up this book and discover the world of blogging.
I too have read “Blogging to Drive Business” and recommend it to help advance your blog or start a new one!!